Learn how to implement marketing funnels to propel online conversions using Mautic.
Marketing Automation is the best kept secret of the most successful online businesses. Utilizing marketing automation platforms turns your website into a 24×7 lead nurturing machine to convert visitors into buyers.
Until now, most marketing automation platforms were simply too expensive for most of us to use. Mautic has disrupted that industry by providing the world’s first open source (free) marketing automation platform.
This course will walk you through implementing marketing automation on your website using Mautic as our platform.
Unlike other courses that simply show you features of a product, I take a different approach. We implement Mautic in a logical sequence to build an entire marketing funnel.
By the end of the course you will have a thorough understanding of Mautic, have had significant practice and will be ready to change the way you do business online forever.
|Section 1: Introduction|
|Marketing Automation Overview||00:00:00|
|Section 2: Getting Started|
|Creating a mautic account||00:00:00|
|Overview of the mautic dashboard||00:00:00|
|Installing the tracking pixel||00:00:00|
|Creating and adding a form||00:00:00|
|Understanding form actions||00:00:00|
|Section 3: Building your first funnel|
|Building a marketing funnel – Part I||00:00:00|
|Building a marketing funnel – Part II||00:00:00|
|Adding Exit Intent using Focus items||00:00:00|
|Section 4: Advanced Mautic funnel building|
|Building a full campaign||00:00:00|
|Building a full campaign – Part II||00:00:00|
|Testing your funnel||00:00:00|
|Section 5: Mautic lead scoring|
|Scoring leads and MQLs||00:00:00|
|Concluding our journey||00:00:00|
|Downloading and installing mautic||00:00:00|
|Setting up the mautic CRON jobs||00:00:00|
|Configuring Mautic after self install||00:00:00|
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